Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

ISSN: 2450-775X     eISSN: 2353-2874    OAI    DOI: 10.18276/miz.2016.44-27
CC BY-SA   Open Access   CEEOL

Issue archive / nr 3 (44) 2016
Design management jako odpowiedź na rozwój nowych segmentów konsumentów
(Design Management as a Response to the Development of New Segments of Consumers)

Authors: Katarzyna Caban-Piaskowska
Akademia Sztuk Pięknych w Łodzi, Wydział Tkaniny i Ubioru
Keywords: art design market segments consumer design management
Data publikacji całości:2016
Page range:9 (299-307)
Klasyfikacja JEL: M31
Cited-by (Crossref) ?:

Abstract

The article aims to present the idea of design management as the answer of an organization to the development of new consumer segments. There is a new group of consumers on the market who seek original design, new technologies and multifunctionality. It is not enough to produce high quality products for them. The implementation of the idea of design management in an organization can become a way to fulfil their needs. The article presents, in a form of a case study, the results of the second interview conducted with an employee of Desa. The interview's purpose was to obtain knowledge about the characteristic features of the new developing consumer segments who buy applied arts. What is more, the article explains how the issue of design management is understood.
Download file

Article file

Bibliography

1.Acklin, C. (2013). Design management absorption model: a framework to describe and measure the absorption process of design knowledge by SMEs with little or no prior design experience. Creativity And Innovation Management, 22 (2), 147‒160.
2.Best, K. (2006). Design management – managing design strategy. Process and implementation. Lausanne: AVA Publishing.
3.Best, K. (2009). Design management. Zarządzanie strategią, procesem projektowym i wdrażaniem nowego produktu. Warszawa: Wydawnictwo Naukowe PWN.
4.Caban-Piaskowska, K. (2016a). Design management as the effect of evolution of consumers’ aesthetics. The West East Institute, 69‒71.
5.Caban-Piaskowska, K. (2016b). Design management jako odpowiedź na wyzwania stawiane przez konsumentów przyszłości. Studia i Prace WNEiZ, w druku.
6.Cooper, R., Press, M. (1995). The design agenda: a guide to successful design management. Chichester: John Wiley & Sons.
7.Farr, M. (1965). Design management. Why is it needed now? Design Journal, 200, 38–39.
8.Hertenstein, J., Platt, M., Veryzer R. (2013). What is „good design”? An investigation of the complexity and structure of design. Design Management Journal, 8 (1), 8‒21.
9.Kotler, Ph., Rath, G.A. (1984). Design: a powerful but neglected strategic tool. Journal of Business Strategy, 5, 16–21.
10.Lorenz, C. (1987). The design dimension: the new competitive weapon for business. Oxford: Blackwell Publisher.
11.McBride, M. (2007). Design management: future forward. Design Management Review, 18, 17–22.
12.Pieter, J., (1967). Ogólna metodologia pracy naukowej. Wrocław: Ossolineum.