Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

Currently: Marketing i Zarządzanie


ISSN: 1509-0507     eISSN: 2353-2874    OAI    DOI: 10.18276/pzfm.2015.41/1-33
CC BY-SA   Open Access   CEEOL

Issue archive / ZN 875 PZFiM nr 41 t. 1
Zarządzanie produktywnością naukową w kontekście budowania marki uczelni wyższej
(Management of Scientific Productivity in the Context of University Brand Building)

Authors: Maciej Mitręga
Uniwersytet Ekonomiczny w Katowicach

Olgierd Witczak
Uniwersytet Ekonomiczny w Katowicach
Keywords: higher education institute brand human resources management : scientific productivity
Whole issue publication date:2015
Page range:10 (415-424)
Cited-by (Crossref) ?:

Abstract

This paper aims at identifying the meaning and business importance of scientific productivity management at universities. The paper presents case study of two universities with regard to instruments leveraging scientific productivity. Comparison of two systems developed at two universities (one in Poland, one in India) suggests that techniques utilized at Polish universities are rather old fashioned and they do not motivate scholars for intensive research efforts. It is therefore reasonable to implement modifications in HRM systems that allow Polish universities to improve their scientific outputs and increase brand recognisability, which, in turn, will help in better competing on international education market.
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