Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

ISSN: 2450-775X     eISSN: 2353-2874    OAI    DOI: 10.18276/miz.2016.46-04
CC BY-SA   Open Access   CEEOL

Issue archive / nr 5 (46) 2016
Relationships matter – towards understanding university–industry links

Authors: Małgorzata Grzegorczyk
Uniwersytet Łódzki, Wydział Zarządzania
Keywords: relationships university industry links value creation
Year of publication:2016
Page range:8 (33-40)
Klasyfikacja JEL: M15 M30 P36
Cited-by (Crossref) ?:


The main aim of this paper is to better understand the influence of relationships on the value created within university–industry links. Organizational and environmental differences (OED) between a university and a company create one of the main sources of barriers in their cooperation. The author suggests that the quality of the relationships may mediate the OED influence on the co-created value. The variables identified in three groups, i.e., organizational and environmental factors, the value created, and the quality of relationships, contribute to creating a relationships management model within the university‒business networking.
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