ISSN: 2450-775X
eISSN: 2353-2874
OAI
DOI: 10.18276/miz
Issue archive / nr 5 (46) 2016
| Year of publication: | 2016 |
Optional files
|
miz_nr_5_(46)_2016_miz5_46_spis_tresci.pdf
spis treści i strona redakcyjna |
Pobierz |
Download issue file
Articles
| # | Title | Page range | Authors | Actions |
|---|---|---|---|---|
| 1. |
Use of strategic marketing management tools in contemporary enterprises |
8 (9-16) | Paweł Cegliński | More |
| 2. |
Text and images in promotional materials − what type of information is important for customers? |
7 (17-23) | Aneta Disterheft | More |
| 3. |
Responsible sponsorship as an element of building positive relationship with the environment |
7 (25-31) | Marta Grabowska | More |
| 4. |
Relationships matter – towards understanding university–industry links |
8 (33-40) | Małgorzata Grzegorczyk | More |
| 5. |
Social media as a relationship marketing tool of modern university |
16 (41-56) | Hanna Hall, Kamila Peszko | More |
| 6. |
Logistics customer service on the example of courier companies |
9 (57-65) | Agnieszka Matuszczak, Urszula Chrąchol-Barczyk | More |
| 7. |
The importance of trust and loyalty in financial institutions in financial decision-making process of households |
9 (67-75) | Marta Musiał, Monika Pettersen-Sobczyk | More |
| 8. |
Trust in effective relationship management on the procurement market |
9 (77-85) | Arkadiusz Stajszczak, Bożena Wujec, Iwona Ksiądzyna | More |
| 9. |
Customer knowledge valuation model based on customer lifecycle |
8 (87-94) | Przemysław Tomczyk | More |
| 10. |
E-services: concept, specificity, and marketing elements to create their value |
12 (97-108) | Paweł Brzustewicz, Iwona Escher | More |
| 11. |
Advertising in digital games targeted to children |
9 (109-117) | Małgorzata Budzanowska-Drzewiecka | More |
| 12. |
Transfer of information in the purchasing processes of generation Z – usage of virtual vs. real channels and its marketing implications |
10 (119-128) | Aleksandra Burgiel, Izabela Sowa | More |
| 13. |
Online website in brand creation of online store |
6 (129-134) | Aleksandra Całka, Katarzyna Pałys | More |
| 14. |
Multi-channel opportunity management ‒ an exploratory research on the example of tourist industry |
8 (135-142) | Bartosz Deszczyński | More |
| 15. |
Marketing communication instruments used by the retail chain on the Internet |
12 (143-154) | Urszula Garczarek-Bąk | More |
| 16. |
Country-of-origin effect in professional services – literature review |
9 (155-163) | Marek Gnusowski | More |
| 17. |
The meaning of smartphones for marketing communication |
8 (165-172) | Leszek Gracz | More |
| 18. |
Use of social media by public transport operators |
9 (173-181) | Joanna Kos-Łabędowicz | More |
| 19. |
Non-technological innovation creation process in the creative sector |
8 (183-190) | Monika Spychalska-Wojtkiewicz | More |