Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu


ISSN: 2450-775X     eISSN: 2353-2874    OAI    DOI: 10.18276/miz.2016.46-18
CC BY-SA   Open Access   CEEOL

Issue archive / nr 5 (46) 2016
Use of social media by public transport operators

Authors: Joanna Kos-Łabędowicz
Uniwersytet Ekonomiczny w Katowicach, Wydział Ekonomii
Keywords: social media public transport operator urban public transport ICT
Data publikacji całości:2016
Page range:9 (173-181)
Klasyfikacja JEL: M19 R49
Cited-by (Crossref) ?:

Abstract

Social media are commonly used by organizations to achieve various means. This paper aims on shortly describing both the information-communication technologies (ICT) solutions used in urban public transport systems and social media. In the article, the potential application of social media for public transport operators are discussed on the grounds of the existing literature from this field and conducted analysis. The analysis included presence of three Polish public transport operators in social media.
Download file

Article file

Bibliography

1.Boschetti, F., Maurizi, I., Cré, I. (2014). Innovative urban transport solutions. CIVITAS makes the difference. How 25 cities learned to make urban transport cleaner and better. CIVITAS Initiative. Retrieved from: http://civitas.eu/sites/default/files/ civitas-plus-innovative-urban-transport-solutions-www-final.pdf.
2.Chui, M., Manyika, J., Bughin, J., Dobbs, R., Roxburgh, Ch., Sarrazin, H., Sands, G., Westergren, M. (2012). The social economy: unlocking value and productivity through social technologies. Seoul‒San Francisco‒London‒Washington: McKinsey Global Institute.
3.Cichosz, M. (2013). IT solutions in logistics of smart bike-sharing systems in urban transport. Management, 17 (2), 272‒283.
4.Efthymiou, D., Antoniou, C. (2012). Use of social media for transport data collection. Procedia ‒ Social and Behavioral Sciences, 48, 775‒785.
5.Gal-Tzur, A., Grant-Muller, S., Kuflik, T., Minkov, E., Nocera, S., Shoor, I. (2014). The potential of social media in delivering transport policy goals. Transport Policy, 32, 115‒123.
6.Gal-Tzur, A., Grant-Muller, S., Minkov, E., Nocera, S. (2014). The impact of social media usage on transport policy: issues, challenges and recommendations. Procedia − Social and Behavioral Sciences, 111, 937‒946.
7.Graaf, S., Veeckman, C. (2014). Designing for participatory governance: assessing capabilities and toolkits in public service delivery. Info, 16 (6), 74‒88.
8.Kaplan, A.M., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53 (1), 59‒68.
9.KZK GOP (2016). Retrieved from: www.kzkgop.com.pl/.
10.Lubieniecka-Kocoń, K., Kos, B., Kosobucki, Ł., Urbanek, A. (2013). Modern tools of passenger public transport integration. Activities of Transport Telematics, 395, 81–88.
11.Mikulski, J. (2011). The possibility of using telematics in urban transportation. In: J. Mikulski (ed.), Modern Transport Telematics. CCIS, 239. Heidelberg: Springer.
12.MPK Wrocław (2016). Retrieved from: http://mpk.wroc.pl/.
13.Mulley, C., Nelson, J., Teal, R., Wright, S., Daniels, R. (2012). Barriers to implementing flexible transport services: an international comparison of the experiences in Australia, Europe and USA. Research in Transportation Business & Management, 3, 3‒11.
14.Pensa, S., Masala, E., Arnone, M., Rosa, A. (2014). Planning local public transport: a visual support to decision-making. Procedia ‒ Social and Behavioral Sciences, 111, 596‒603.
15.Schlingensiepen, J., Naroska, E., Bolten, T., Christen, O., Schmitz, S., Ressel, C. (2015). Empowering people with disabilities using urban public transport. Procedia Manufacturing, 3, 2349‒2356.
16.Stephany, A. (2015). The business of sharing. Making it in the new sharing economy. Hampshire: Palgrave MacMillan.
17.Transportation Research Board (TRB). (2012). Uses of social media in public transportation. TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99. Washington, DC: National Academy of Sciences.
18.Urbanek, A. (2015). Pricing policy after the implementation of electronic ticketing technology in public urban transport: an exploratory study. In: J. Mikulski (ed.), Tools of Transport Telematics. CCIS, 531. Heidelberg: Springer.
19.Vitale, A., Festa, D., Guido, G., Rogano, D. (2014). A decision support system based on smartphone probes as a tool to promote public transport. Procedia − Social and Behavioral Sciences, 111, 224‒231.
20.Zakonnik, Ł. (2010). Karty miejskie w Polsce jako etap w rozwoju płatności bezgotówkowych opiewających na niskie kwoty. Studia i Materiały Polskiego Stowarzyszenia Zarządzania Wiedzą, 29, 167‒178.
21.ZTM Warsaw (2016). Retrieved from: www.ztm.waw.pl/?l=1.