Marketing i Zarządzanie
Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu
Relationships matter – towards understanding university–industry links
(Relacje mają znaczenie – w kierunku zrozumienia powiązań między uczelniami a przemysłem)
DOI: 10.18276/miz.2016.46-04
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| ISSN: | 2450-775X |
| eISSN: | 2353-2874 |
| Autorzy: |
Małgorzata
Grzegorczyk
Uniwersytet Łódzki, Wydział Zarządzania |
| Słowa kluczowe: | wartość powiązania biznes uniwersytet relacje kreacja |
| Data wydania numeru / monografii: | 2016 |
| Liczba stron: | 8 (33-40) |
| OAI-PMH: | Metadane |
| Klasyfikacja JEL: | M15 M30 P36 |
 
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Abstrakt
Głównym celem artykułu jest lepsze zrozumienie, w jaki sposób relacje wpływają na wartość kreowaną w ramach współpracy uczelni z biznesem. Różnice organizacyjne i środowiskowe między uczelnią a firmą stanowią główne źródło barier współpracy. Autorka stawia hipotezę, że jakość relacji moderuje wpływ tych różnic na współtworzoną jakość. Zidentyfikowane zmienne w trzech grupach, takie jak: czynniki organizacyjne i środowiskowe, kreowana wartość oraz jakość relacji, stanowią wkład w stworzenie modelu zarządzania relacjami w ramach powiązań między uczelnią a biznesem.
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