ISSN: 2081-9579 eISSN: 2353-2815 OAI
DOI: 10.18276/wpe.2018.17-05
Issue archive /
nr 17 (2018)
Etyka w biznesie a społeczna odpowiedzialność przedsiębiorstw
(Ethics in business and corporate social responsibility)
| Authors: |
Małgorzata
Butrymowicz-Łapińska
Uniwersytet Szczeciński |
| Keywords: | business ethics corporate social responsibility stakeholders |
| Whole issue publication date: | 2018 |
| Page range: | 8 (53-60) |
Abstract
Modern processes occurring in the economy, progressive competition, globalization, the growing awareness of entrepreneurs aims at seek strategies to acquire customers. The behaviour of entrepreneurs is not always ethical, and what’s more the economic reality is increasingly difficult to identify clear examples of ethical companies. Purpose of this article is to present the important role of ethics in business and corporate social responsibility in the era of ongoing market changes. The article analyzes the literature on the subject and research materials on the basis of which it can be established the thesis that corporate social responsibility and business ethics are basis for the functioning of modern enterprises.
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