Instrumenty merchandisingu w bankowych placówkach detalicznych

The objective of the article is to identify and evaluate the importance of merchandising instruments in banking institutions and analysis of customer feedback about the merchandising activities of the banking sector. The research was conducted using an online questionnaire. Studies have confirmed that banks merchandising activities have noticeable and significant impact on the creation of the image. In the opinion of respondents, strong side of the banks are neatly dressed employees and attractive furnishings. In contrast, some elements such as the lack of seating, poor availability of parking, no drinks and toilets were judged more critically.