Studia i Prace WNEiZ US

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia i Prace WNEiZ


ISSN: 2450-7733     eISSN: 2300-4096    OAI    DOI: 10.18276/sip.2016.43/3-24
CC BY-SA   Open Access   CEEOL

Issue archive / nr 43/3 2016
KONSUMENT JAKO CZŁONEK ORGANIZACJI- SZERSZA PERSPEKTYWA KOPRODUKCJI
(Consumer as member of organization – extending co-production perspective)

Authors: Maciej Mitręga
Uniwersytet Ekonomiczny w Katowicach

Agnieszka Małecka
Uniwersytet Ekonomiczny w Katowicach
Keywords: customer citizenship behaviour organizational citizenship behaviour value coproduction
Whole issue publication date:2016
Page range:10 (261-270)
Klasyfikacja JEL: M31 D19 M19
Cited-by (Crossref) ?:

Abstract

This paper focuses on customer citizenship behaviour (CCB) as emerging research area in management that falls into wider category of organizational citizenship behaviour. CCB attracts both: HRM scholars and marketing scholars. The main objective is to define CCB and to propose main CCB types. Additionally, authors aim at presenting CCB in the context of value coproduction concept, which is well known in marketing and at proposing research gaps and further research avenues for CCB.

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