Studia i Prace WNEiZ US

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia i Prace WNEiZ

ISSN: 2080-4881     eISSN: 2300-4096    OAI    DOI: 10.18276/sip.2016.44/2-02
CC BY-SA   Open Access   CEEOL

Issue archive / nr 44/2 2016
Wybrane aspekty strategii konkurowania polskich firm wcześnie umiędzynarodowionychw ocenie menedżerskiej
(Selected aspects of competitive strategies applied by polish international new ventures – managerial assessment)

Authors: Ewa Baranowska-Prokop
Instytut Miedzynarodowego Zarządzania i Marketingu

Tomasz Sikora
Instytut Miedzynarodowego Zarządzania i Marketingu
Keywords: international new venture born global competitive strategies hybrid strategies
Year of publication:2016
Page range:14 (19-32)
Klasyfikacja JEL: L10 M10 M31
Cited-by (Crossref) ?:


The key goal of this paper is to present and assess selected aspects of competitive strate gies applied by Polish international new ventures (INVs). The classifi cation of competitive strategies is based on M.E. Porter’s standard framework. Previous research showed that the most appropriate strategy for the fi rms of this type is clear product differentiation. The presented analysis allows to conclude that the relationship between the competitive strategy and the economic performance of Polish INVs is relatively weak. The impact of macroeconomic factors, such as, low labor costs, and advantageous exchange rate of PLN, could be responsible for this result. These factors might have outweighed the shortcomings of the inconsistent implementation of competitive strategy. Statistical analysis (regression analysis) was applied to the data set obtained through the questionnaire (CATI method) conducted among two representative groups of Polish INVs.
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