Marketing i Zarządzanie

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu

ISSN: 2450-775X     eISSN: 2353-2874    OAI    DOI: 10.18276/miz.2017.47-34
CC BY-SA   Open Access 

Issue archive / nr 1 (47) 2017
Włączenie konsumentów w proces rozwoju innowacji produktowych przy wykorzystaniu mediów społecznościowych
(The Inclusion of Consumers in the Process of Developing Product Innovations Using Social Media)

Authors: Anna Szwajlik
Uniwersytet Szczeciński, Wydział Zarządzania i Ekonomiki Usług

Kamila Słupińska (Peszko)
Uniwersytet Szczeciński, Wydział Zarządzania i Ekonomiki Usług
Keywords: consumer product innovation social media
Year of publication:2017
Page range:10 (363-372)
Klasyfikacja JEL: M31 O32
Cited-by (Crossref) ?:


Intensive development of internet technologies including virtual communication tools has created the conditions for the participation of users in the development process of product innovations. As the preliminary research carried out in this area indicate, the use of channels and social media tools can significantly affect for: reducing the cost of acquiring information from the market, reduce development time for idea, improve the process of liberalization of the product, more accurate design of the product for potential customer through analysis at every stage of the creation of good. In view of the above, the purpose of this paper is to present proposals for the use of social media to effectively enable consumers (users) in the process of developing product innovations.
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