Studia i Prace WNEiZ US

Previously: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia i Prace WNEiZ


ISSN: 2450-7733     eISSN: 2300-4096    OAI    DOI: 10.18276/sip.2016.44/1-17
CC BY-SA   Open Access   CEEOL

Issue archive / nr 44/1 2016
KONSUMENCKA PERCEPCJA KONCEPCJI SPOŁECZNEJ ODPOWIEDZIALNOŚCI BIZNESU- WYNIKI BADAŃ
(Consumer perception of corporate social responsibility in business – results of the research)

Authors: Jacek Michalak
Uniwersytet Warmińsko-Mazurski w Olsztynie

Zbigniew Warzocha
Uniwersytet Warmińsko-Mazurski w Olsztynie

Ewelina Gamrat
Uniwersytet Warmińsko-Mazurski w Olsztynie
Keywords: corporate social responsibility image
Whole issue publication date:2016
Page range:12 (207-218)
Klasyfikacja JEL: M30
Cited-by (Crossref) ?:

Abstract

CSR which stands for Corporate Social Responsibility is a business responsibility defined as a concept of enterprise management which is based on a conscious and sustainable activity. Nowadays CSR is an important factor of a competitive advantage on the market. Organizations which undertake the decision of launching CSR activities build a positive image of an enterprise, what may be a guarantee of greater stability of functioning. The aim of this study was to present the results of the research concerning perception and assessment of CSR activities realized by Danone. The results indicate that for majority of respondents CSR means care of employees, health and supporting the needy, increasing the culture and complying with the regulations of law. More than 40% of the respondents think that the awareness of the fact that Danone realizes CSR activities has an influence on their choice of the brand among other brands available on the market.
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